Aura Customizer
Getting started

How to build a Shopify product configurator

Plan, build, assign, publish, and test a guided product customization journey without turning the storefront into a complicated form.

Customer customization journey
01Choose product
02Answer options
03Review configuration
04Checkout
Recommended approach: Start with the smallest journey that captures every production decision.

Start with the buying decision

A useful configurator follows the order in which a customer naturally makes decisions. Begin with broad choices such as model or material, then reveal detailed fit, finish, personalization, and artwork questions.

Keep production-only information out of customer labels. Aura snapshots the final configuration so the storefront can remain readable while order records retain the detail needed to build the product.

  • Use a single page for short, familiar choices.
  • Use multiple pages when later questions depend on earlier answers.
  • Place required measurements close to the product area they affect.

Build once, assign deliberately

Steps live in a reusable library. A configurator links those steps into a journey, while product assignments decide where that journey appears. This separation prevents duplicated option maintenance.

LayerPurposeExample
Step libraryReusable questions and optionsLeather color
ConfiguratorJourney, rules, design, and publishingCustom saddle
Product assignmentStorefront placementWestern saddle product

Treat publish as a release

Saving changes updates the draft. Publishing creates the storefront version. Test required fields, conditional branches, currency, pricing, cart properties, and any generated previews before treating the version as production ready.

Common questions

Does saving a configurator immediately change the storefront?

No. Draft edits become storefront-visible only after the configurator is published.

Can one configurator be used on multiple Shopify products?

Yes. Product assignments connect the same configurator to one or more products, subject to the active Aura plan.